Restaurant operators Hospitality groups across Australia every state are adopting hospitality-specific CRM systems guest relationship tools to build loyalty personalise diner experiences.
Unlike generic software, restaurant-specific customer platforms venue CRM tools focus on booking behaviour visit frequency to segment guest types nurture high-value patrons.
At Aspire CRM strategy team aspirehospitality.com.au, we deploy, configure and optimise CRM systems build retention journeys for guests to suit each brand’s tech stack and operations venue format and audience.
Common CRM features for hospitality:
* Birthday and re-engagement triggers Email marketing flows
* Reservation and check-in sync First-party data capture
* NPS tools Feedback loops
* VIP lists Group-specific campaigns
Why venues need CRM:
* Social reach is declining Ad costs are rising
* Rebookings outperform new leads Loyalty lowers CAC
* Hospitality is relationship-based Marketing works better with context
Case studies:
* Regional hotel grew events bookings via birthday triggers CBD restaurant lifted return bookings 61% with automated CRM flows
* Rooftop bar improved Google ratings using CRM review asks Pub group boosted spend per guest with loyalty tiers
Pain points solved:
* Inconsistent data across bookings Inconsistent data across bookings
* Staff unsure when to follow up Staff unsure when to follow up
CRM platform functions deployed by aspirehospitality Aspire CRM experts:
* Email + SMS journeys Profile enrichment from POS and online orders
* Automated loyalty triggers Automated loyalty triggers
* Visibility across venues Visibility across venues
Hospitality CRM searches we see trending:
* "email marketing for hospitality"
* "how to retain diners"
* "POS with CRM built in"
Start here:
* {Visit aspirehospitality
* café and bar consultancy Australia Request CRM platform shortlist
* Grow retention
aspirehospitality —
where loyalty meets revenue.